After conquering the community's attention withBody Royale, the original custom map created within Fortnite, Philip OneBlade back into the world of gaming with an even more ambitious project: the creation of its first competitive team dedicated to the famous battle royale of Epic Games.
The brand has announced an international competition that will involve some of the world's best known streamers and content creators. The goal is to identify new talents and form a real team sponsored by Philips OneBlade, ready to represent the brand in the world of esports and competitive gaming.
Moonryde will be the face of the initiative in Italy
For the Italian market, Philips OneBlade has chosen a name well known by Fortnite fans: Dario Ferracci, better known as Moonryde.
The streamer will accompany the entire selection path through direct dedicated social channels, offering participants the opportunity to show their skills and apply to enter the future official team.
Moonryde is not a novelty for the brand. The collaboration between content creator and Philips OneBlade continues after last year's initiatives, consolidating a relationship aimed at combining entertainment, gaming and digital communication.
From the success of Body Royale to the birth of a professional team
The initiative was born in the wake of the success achieved by Body Royale, the particular experience of Philips OneBlade in Fortnite.
The map, characterized by the shape of a giant human body, transforms beards and bodily hair into real combat areas, creating aarena definitely out of the box compared to the classic settings of the game.
Through this project, Philips OneBlade had already demonstrated the desire to speak directly to the gamer audience using the typical languages of the Epic Games platform. Now the brand aims to take a step further, entering directly into Esports and competitive communities.
How selections will work
The path that will lead to team training will develop in different stages.
The first will begin the 19th of the month, when Moonryde will officially present the project through its social channels and a series of dedicated live channels. During these sessions, participants will have the opportunity to show themselves and demonstrate their value on the virtual battlefield.
At the end of the first phase will be selected four Italian players who will access the next step.
In second phase Applicants will participate in training sessions, Play-in Stream events, Skillset Stream and a real virtual bootcamp, always accompanied by the support and commentary of Moonryde.
There.final phase will eventually lead to choice of the Italian representative who will join the international team together with players selected in other countries involved in the initiative.
Gaming and marketing: an increasingly strong trend
In recent years many foreign brands in the video industry have chosen to invest in Fortnite as a platform for communication and entertainment. However, Philips OneBlade's strategy appears particularly interesting because is not limited to a simple promotional activity.
The creation of an official team represents a tconcrete entative to fit into the competitive ecosystem of the game, enhancing not only the brand but also the community that revolves around it.
In a landscape where companies and publishers increasingly seek new ways to dialogue with the younger audience, such initiatives demonstrate how the marketing, creator economy and esports is becoming increasingly subtle.
For those who dream of transforming their passion for Fortnite into something more concrete, the opportunity could be particularly interesting: in addition to the visibility guaranteed by the project, the best players will have the opportunity to enter the first Fortnite team officially sponsored by Philips OneBlade.
Applications and further information are available through the official project portal Play Body Royale.
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