I professionals in public relations and communications are expanding their brand building and influencer marketing services to support the growing community of game developers in Italy through the agency of PR & Communication - Games Branding.
"We have ensured visibility for game developers through various channels, including social media, influencers and communities, reaching over 10 billion users in the past three years." says Davide Misani, regional PR & Brand Manager at Games Branding.
The Games Branding team has noted that the talent and potential in Italy is very broad, and the sector as a whole has grown enormously in recent years. According to the National Gaming Industry Association IIDEA, at their event held in Rome on 18 April 2023, Italy generated €2.2 billion in revenue in 2022 and, with 14.2 million players, the revenue generated by development studios was between €130 and €150 million in 2022.
According to Statista’s 2023 Digital Media Report, the revenues of the video game industry in Italy are expected to grow at an annual rate of 8.50% over the next four years, reach the projected market volume of 4 billion euros by 2027, and the number of users is expected to reach around 30 million by 2027. At the same time, the independent developer scene in Italy has grown year on year and deserves international recognition.
"Here at Games Branding, our team is highly qualified in working with media campaigns, including new ways to engage through social channels, communities, and influencers. We are an international team of developers, enthusiasts, marketers, journalists, and writers who know how to tell your story and help boost your game’s visibility worldwide." concludes Misani.
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