Today, Electronic Arts unveiled a first glimpse of the future of interactive football, with EA SPORTS, showing the brand's vision, identity and logo. FC will become the platform of EA SPORTS to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products.
In the coming days, the brand SPORTS FC will make its debut in more than 100 matches of the major championships of the world. Football fans will first see the brand's new identity through EA SPORTS partners including Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and others. Football characters from all over the world join EA SPORTS to start a new era for the game, with hundreds of championships, teams, brands and athletes sharing the EA SPORTS logo today FC through their platforms.
"This is where the story of EA SPORTS FC begins. We have been starting for 30 years of leadership and history creating experiences that unite the global football community and continuing to bring it to a fan-friendly future", stated Nick Wlodyka, SVP & GM, EA SPORTS FC. "EA SPORTS FC will be a symbol for this sport, innovation and change, and we are excited to show more to our fans about the future that will arrive in July."
The new brand takes inspiration from its design directly from the game and from a dominant form in the football culture that represents the sport in more dimensions, the triangles. From passing techniques to play patterns, the shape has also been woven into the DNA of the EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences, to the triangular polygons that make up every pixel of our most modern games, as well as the iconic symbol of the player indicator that appears above athletes in each game. To learn more about brand identity and design language, click here.
EA SPORTS defined interactive football for 30 years and built a global football community of over 150 million people on multiple platforms - a community that EA SPORTS FC will continue to grow together with partners who share the common goal of a future of football to measure fans. Built on a basis of inclusiveness and innovation, fans will experience unparalleled authenticity with access to more than 19,000 players with full license, 700 teams and 30 championships, with the support of over 300 world football partners that will allow further expansion in areas that include both female and youth football.
Fans can join the Club on easports. com/fc and be among the first to know more, in view of the detailed updates on the products that will come to July.
