Electronic Arts and the SSC Naples announce an exclusive and multi-year partnership that celebrates the link between one of the most prestigious clubs in Serie A and EA SPORTS, avant-garde in the future development of fandom and sports entertainment. SSC Napoli will be fully integrated into the World's Most Beautiful Game, including FC MOBILE and FC Online, witnessing EA SPORTS' commitment to providing fans with an authentic and complete football experience.
The SSC Napoli is known for its incredibly passionate typhoon, consisting of millions of men and women willing to give the most for their club. In collaboration with EA SPORTS FC and following the claim “For The Club”, fans will have the opportunity to show their dedication through a series of activities, demonstrating how far they would go for their beloved club.
“SSC Napoli is a club with an incredibly strong legacy within Italian and global football, and we are excited to welcome you to EA SPORTS FC”, stated James Taylor, Director of FC Football Partnerships. “It’s an exciting time for us, to bring fans closer to players and the club they love, knowing the huge role football plays in the Neapolitan culture.”
The partnership between SSC Napoli and EA SPORTS FC is dynamic, not limited to the game: it is able to creatively stimulate multiple universes, from lifestyle to street art, to the latest musical trends. To echo this multilateral thought, it will be the voice of Geolier, superstar of international rap and fan of SSC Napoli, to seal the announcement.
“ Naples is not just a football team: it is a lifestyle, just like the Neapolitan being. It is a bond of blood, something that is dint’ ‘or core’, comments Geolier. “It is beautiful to be able to experience this emotion with FC25, a game that has always enjoyed me.”
“We are happy and proud to return to the world’s most iconic video game. The partnership with EA SPORTS is designed to celebrate the love of our fans all over the world for Naples”, explains Tommaso BianchiniChief Revenue Officer of SSC Napoli. “This agreement is based on the union of fashion and entertainment, two pillars of our marketing strategy and we are proud to introduce ourselves again to the millions of users of EA SPORTS FC together with our Brand Ambassador Geolier. Football, video games, music and fashion are the four key elements to talk to the new generations and to get to know the brand Napoli even outside the field. We are sure that thanks to this partnership the Club will further strengthen our global brand perimeter. ”
