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Kingston A400 SATA: 100 million units sold. A goal that speaks clear
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Kingston A400 SATA: 100 million units sold. A goal that speaks clear

 

Kingston has announced a result that, frankly, makes a certain effect: 100 million A400 SATA SSD sold worldwide from the launch, took place in 2017.

Almost a decade of dominant presence in the segment entry-level storage. And no, it's not a case.

How a best seller of storage is born

When Kingston A400 came to the market, the proposal was simple and effective: offer performance significantly higher than any traditional hard driveHowever, maintaining an affordable price.

The public responded unequivocally, transforming this SATA SSD into one of the most recognizable and popular products in the category.

The technical numbers still remain solid today:

  • up to 500 MB/s in sequential reading;
  • up to 450 MB/s in sequential writing;
  • SATA format, compatible with virtually any machine.

For those who were still using a mechanical hard drive from 5400 RPM, the effect was to change completely PC. And in many cases, not to have to buy a new one.

Why did Kingston A400 work so well?

The secret ofA400 has never been to be the fastest drive on the market. For that, today, there are NVM SSD.

His real strength was another: democratize SSD performance. Making this technological leap available to those who upgraded a five-year old laptop, to those who assembled a PC cheap, to whom simply wanted to stop waiting for endless start times and endless charging.

One hundred million units sold do not mean only one hundred million hardware enthusiasts. They mean, much more concretely, a hundred million people who stopped fixing a loading screen.

The words of Kingston

“The so widespread adoption of SATA A400 SATA demonstrates Kingston’s ability to understand and meet the storage needs of a wide audience of users,” he said. Tony Hollingsbee, SSD Business Manager Kingston EMEA.

“In the wake of this success, Kingston continues to innovate with high-performance NVMe solutions, enterprise SSD for data center and SSD Industrial, to meet the needs of modern data centers and mission-critical applications. ”

What now? The future is NVMe, but the A400 remains a symbol

The Kingston A400 He did his job, and he keeps doing it. But the storage market has evolved and Kingston knows that well: the future is increasingly tied to NVM SSD, increasing capacity and lower latitudes.

It also demonstrates the recent announcement of Kingston DC3000ME Gen5 from 30,72 TB, a solution designed for the world enterprise and for new generation data centers.

The real question, however, is another: how many of the 100 million holders of an A400 have they already gone to something faster? And how many are still waiting?

Because sometimes the biggest jump is not simply from the old to the new. It is from “It works enough” to the “Finally it goes as it should”.

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Eugenio lives happily trapped between three decidedly different habitats: the classrooms of a Venetian high school, the seabed and digital worlds. Technology, on the other hand, entered his home long before any microscope: a father who was an irreducible NES player taught him that behind every video game there is an interesting world... and behind every computer there is almost certainly a problem to be solved.

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